Syllabus
- 1. Marketing: Concept and approaches, Marketing channels, Marketing mix, Strategic marketing planning, Market segmentation, Targeting and positioning;
- 2. Product decisions: Concept, Product line, Product mix decisions, Product life cycle, New product development;
- 3. Pricing decisions: Factors affecting price determination, Pricing policies and strategies;
- 4. Promotion decisions: Role of promotion in marketing, Promotion methods - Advertising; Personal selling; Publicity, Sales promotion tools and techniques, Promotion mix;
- 5. Distribution decisions: Channels of Distribution, Channel management;
- 6. Consumer Behaviour: Consumer buying process, Factors influencing consumer buying decisions;
- 7. Service Marketing;
- 9. Trends in Marketing: Social marketing, Online marketing, Green marketing, Direct marketing, Rural marketing; Customer Relationship Management (CRM);
- 10. Logistics Management.
Source:
UGC NET Official Syllabus